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La IA tiene la capacidad de mejorar ambas estas prácticas, analizando de manera más eficaz la información del consumidor para agrupar a los clientes en categorías precisas y crear modelos predictivos del comportamiento futuro basados en datos.
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Como esta forma de marketing es pagada en lugar de orgánica, las organizaciones suelen seguir cuidadosamente las métricas como el índice de clics para ayudar a garantizar que la publicidad PPC cumpla con los indicadores clave de rendimiento (KPI).
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